In line with its Easy to book, easy to pay, easy to fly, no frills and ticketless concept, Air Asia was the first airline company in Malaysia to introduce online air-ticket reservation through its website www.airasia.com in 2002.
Air Asia is a click-and mortar (click and brick) organization involving in business to consumer and business to business e-commerce activities, selling through the internet but providing its airline services in the physical world.
After years of modification and alterations, airasia.com is what it is today, offering convenience to users who visited the website to plan for holiday, purchase flight ticket, online check-in and other travelling facilities.
Airasia.com has sufficient components of electronic storefront to facilitate as a website convenient for users to navigate.
There are two search engines in airasia.com. The primary search engine, located on the left side of the website, is used to search for the availability of air-flight ticket on a particular date. Another search engine searches for any information related to the words users type in the box.
When users search for flight ticket on a certain date, airasia.com uses static catalog display to list the flights available along with their price, departure and arrival time, and flight number.
Airasia.com’s payment gateway may not be as convenient as they only accept payment through credit and debit card, American express and direct debit transfer. These payment methods may have some risk on buyers in exposing the credit and debit card code number than using electronic currency programs such as Paypal and NetPay.
For buyers who purchase merchandises from airasia.com, Air Asia provides its own courier, Redbox, powered by DHL, which offers a 50% cheaper rate of package delivery service and ensure buyers purchases reach them in time.